What should a church logo look like? Should it look like a church? Should it look like its surrounding area? Should it be modern and edgy? Should it be conservative and traditional? These are some of the things that I'm struggling with as I endeavor to come up with a new logo for Immanuel. I'm working with a graphic artist, who is taking my thoughts and then "translates" them into what they look like in a graphic form. It's certainly not easy. We tried to do this as a staff for over a year now. No success.
What's in a logo? A lot! It has to tell the rest of the world who you are, what you believe in, and what you are doing, all without saying a word! Think that's not daunting? Try to make a logo for yourself sometime! I don't believe this logo is for those already at ILC, although as I said, it should somewhat represent what we believe and what we do in faith in Christ. It really is for those outside of our church, to help them better identify with us, and be a part of the family of believers and guests that God has assembled here. I hope to have the final logo next week. I hope you all like it!
We find our identities (our "logo's") in Jesus, remember: "I have been crucified with Christ and I no longer live, but Christ lives in me. The life I live in the body, I live by faith in the Son of God, who loved me and gave himself for me." Galatians 2:20
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